John La Valle
President
The Society of NLP™

One of the World’s most respected corporate consultants and the co-author of ‘Persuasion Engineering’® with Richard Bandler.

“When I first became interested in NLP, it was quite by accident. I came across a one day basic introduction program and was wowed in the first hour. As soon as I could, I attended my first Practitioner program. I quickly figured how best to adapt the technology of NLP into business applications.

Since then, I have personally trained with most of the ‘major players’ in the field in the 1980’s. I met Richard Bandler early in my training and his attitude and skill appealed to me. He could get results! Being a bottom line business person, I liked that! No fluff, no theories, just get down to it and change! I liked it.

What I found most interesting was the fact that I could get results in the business arena. I’m still in contact with a lot of my corporate clients across the globe, many of whom have seen their business multiply year after year. They still bring me in for ‘tune-ups’ from time to time. They hire better people, promote the right ones, train differently and even manage differently. Ultimately they lower their costs and increase profits. That’s the bottom line!

People have asked me what the turning point was for me in my own training. Well the first thing was the moment I realized that it’s not just enough to want, but then to do. Stepping across that line and just going for it! The second was realizing how powerful language is and how easily we can change behaviour using just language.

Miracles? Sure, I’ve seen many, I’ve been accused of performing some, but I don’t think that. I find that learning how to use our brains and using them correctly is contagious.